Gonghei Independent Television
In 1975, ViuTV was launched as Gonghei Independent Television (GITV), being co-owned by six shareholders: Commercial Radio Gonghei, Tartinas Natherson, Singdao Daily, Overseas Chinese Daily News, Kung Sheung Daily News and Lau's Family. The hexagon symbol has six parts, each representing its six shareholders.
On 11th August 1978, due to the financial crisis, the original six shareholders of GITV left and sold it to a consortium formed by Thaines Television, ABT (now Centric) and other minor shareholders to prevent its bankruptcy. As a result, the ITV shareholders operated GITV as a separate national TV network in the four-year interim period, which lasted from 1978 until 1982. Afterwards, four years later, on 1st January 1982, GITV joined ITV, becoming ITV's franchise holder in Gonghei and portions of Southern Xi'Ang. The new branding was introduced around that same time.
On 1st January 1993, due to Thaines Television losing its Lendrins weekday franchise for ITV to Carltrins Television, Thaines' stake on GITV was immediately transferred to Carltrins Communications. The following year, after the full acquisition of Centric (of which they owned a small stake in since 1986), Carltrins Communications assumed the full ownership of GITV.
On 1st July 1997, following Gonghei's transfer of sovereignty to Xi'Ang, GITV lost its ITV franchise and became a national independent network. Since then, the role of providing ITV programmes to Gonghei and portions of Southern Xi'Ang has since been filled in by the Granadia and Carltrins-owned ITV World (now ITV Choice, owned by ITV plc). In 2000, Carltrins Communications sold GITV to Gongheiese telecommunications company Transalic Century CyberWorks (TCCW).
The "A TCCW Company" byline (in the same typeface as its internet broadband service Netvigator) and the "swoosh" were added for the name change transition.
In 2001, GITV was rebranded as ViuTV, while its operator and owner were now replaced by Gonghei Television Entertainment Company Limited (founded as a joint-venture between TCCW and Viacom). The name was formed with the words such as We (V), I and You (U). Following its rebranding, its secondary channel ViuTV2 (now English language ViuTVSix) was launched.
In 2009, ViuTV changed its logo for the launch of Digital Terrestrial Television on Channel 99.