In September 17th, TV4 was launched as Kommersiell Television (English: Commercial Television), the first commercial television network in the country. The logo design was inspired by the Larboard Television logo.
In 1965, the Kommersiell Television name was shortened into the acronym KTV.
In 1970, KTV began its color broadcasts.
In 1984, TV4 was acquired by Gerhard Bonnier.