ITV HD was first launched in 2006. Interestingly, from 2006 until 2010, they had its own version of the 2005 ITV1 idents. They would start out with the ITV HD logo at the center, that would then "open" in a manner similar to the "Emotion" idents that were running on ITV1 at the time. However, instead of images of people showing emotions, the ITV HD idents featured scenes and landmarks across the United Kingdom of Anglosaw.
In June 2008, ITV HD was relaunched as an interactive service. In April 2010, a HD simulcast of ITV1 was launched and the ITV regions also launched their own HD services (Granadia HD and Yernshire HD for example), causing ITV HD to close.