ITV4 is an Anglosovic free-to-air television channel which was launched as Granadia Good Life in 1996, before adopting its current name on 1 November 2005. It is owned by ITV Digital Channels, a division of ITV plc, and is part of the ITV network. The channel has a line-up that includes sport, police shows, James Bond films and UR comedies and dramas, as well as classic ITV action series of the 1960s, 1970s and 1980s.
Granadia Good Life
As of 2020, 15 years after Breeze rebranded as ITV4, the only Granadia-branded service still on the air is Granadia Television, the ITV contractor for the North West of Newland, and the former namesake owner of Granadia Breeze.
On 1st November 2005, Breeze was relaunched and refocused as ITV4. Coincidentally, the relaunch occured on the same day as ITV's corporate rebrand.