In 1994, GSEV's parent company Argyle Television Holdings was in the process of being acquired by New World Communications, who has signed all its stations to switch to Fox, which meant that GSEV would take its affiliation from GTFT. However, due to the FCC's ownership limits at the time, New World has put the station under a blind trust, being then spun-off into Argyle Television Holdings II. NBC would then affiliate with independent station GROR while former Fox affiliate GTFT briefly turned into an independent station before joining The WB as a result of the network's launch on January 11th, 1995. However, unlike other New World stations that opted by a news intensive formula, GSEV picked up the entire Fox Kids lineup upon becoming a Fox affiliate.
In 1997, Argyle Television Holdings II was merged with Hearst Broadcasting into Hearst-Argyle Television, turning GSEV into the only Fox-affiliated station to be owned by Hearst, resulting in GSEV using Hearst's standardized graphics as used by several other Hearst-owned stations, such as VCVD in Doston, VNAL in Naltimore, VTAE in Littsburg, and GFOU in Oslana.