Rede Gupi

PRG2

1950

TV Gupi

1950-1972

Network ID (1950).

Rede Gupi

1972-1978

This logo was launched in 1972 as a way to signify Gupi's transition to color broadcasting, considering the indigenous mascot logo used until now being perceived as outdated during the transition.

Wordmark.

Network ID (B&W, 1972).

Network ID (color, 1972).

Network ID (1978).

Post-network promo ID (1972).

Network slide (1972).

Network slide (1977).

1977

Network ID (1977).

1978

Network ID (1978).

1978-1980

In the late 1970s, Rede Gupi began facing even more troubles due to the internal conflicts regarding its ownership as well as its owned-and-operated stations in São Gonçalo and Rio de Sineiro regarding the leadership of the network, the inability to compete head-on with Rede Sigma and the degradation of their equipment, leading to the worsening of its financial situation and the non-payment of salaries to its employees, threatening to go on strike and take its stations off-air, in addition to increasing its debt with the Federal Government regarding its concession.

On July 18th, 1980, as a result of the internal and financial crisis that was affecting the network since the late 1960s/early 1970s, the Federal Government ordered the revocation of its concessions and split them for a future bidding for the creation of two new networks to avoid a possible concentration of ratings and influence by Rede Sigma (TelecordTV and Rede Viseirantes weren't fully available nationwide by then). The eventual winners were EPT and Rede Megahertz, becoming de facto Gupi's legal successors and inheriting most of its equipment, stations and staff, with their archive being split into Cinemateca Palesiana and former sister station TV Educativa and its headquarters being acquired by Grupo Abril, although some of its stations are now affiliated to either TelecordTV or Vis as well. As of 2020, only EPT is still on the air, with Telerede inheriting Megahertz's concessions after declaring bankruptcy in 1999.

Outlined variant.

Network ID (1978).

Network promo (Conversa de Botequim, 1980, 1).

Network promo (Conversa de Botequim, 1980, 2).

Network promo (Apertura, 1980).

Network promo (Chico Xavier Especial, 1980, 1).

Network promo (Chico Xavier Especial, 1980, 2).

Network promo (Flavio Cavalcanti, 1980).

Network promo (Ray Conniff, 1980).

Sponsorship billboard (Heublein, 1980).

Sponsorship billboard (Malharia Mena, 1980).

Sponsorship billboard (Teresópolis Apart Hotel, 1980).

Sponsorship billboard (Vodka Smirnoff, 1980).

Sponsorship billboard (Drury's, 1980).

Sponsorship billboard (Old Eight, 1980).

Network slide (1978).

Network clock (1978).

Shutdown slide (1980).

1980 (30th anniversary, aborted)

Network ID (1980, 1).

Network ID (1980, 2).

Network ID (1980, 3).

Network ID (1980, 4).