Channel 5 (first era)
When Channel 5 launched in 1990, it was owned by Itainian broadcasting conglomerate Mediaset.
The 1994 rebrand make the first appearance of the channel's trademark five color palette, which would later be used extensively in the channel's rebrand three years later. A year later, Channel 5 was sold to a consortium formed by Pearson plc, Pinnacle Broadcasting and CLT.
1995 (5th anniversary)
Channel 5's 1997 identity was developed by Wolff Olins for a new campaign that preceded the start of the channel's 1997 look. The identity used on screen was developed by Silver Hammer.
Channel 5 was renamed Five on September 16th, 2002.
Logo used by Five since October 6th, 2008. The design agency behind the rebrand was DixonBaxi.
Channel 5 (second era)
Five was relaunched as Channel 5 on Valentine's Day 2011. The new logo is a circle with a 5 inside.
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