Carltrins' logo shown during the 1991 ITV franchise battle.
Station ID (Generic, 1993).
Station ID (ITV variant, 1993).
Station ID (Generic, 1996, 1).
Station ID (Generic, 1996, 2).
Station ID (Monster, 1996).
Station ID (Drunk, 1996).
Station ID (Fade from Left, 1996).
Station ID (From Lendrins to Carltrins, 1996).
Station ID (Clock, 1996).
Station ID (News/Broadcasting I, 1996).
Station ID (ITV morph, 1996).
Station ID (The Big Story variant, 1996).
Station ID (1969 styled, 1995).
Station ID (1976 styled, 1995).
Station ID (1982 styled, 1995).
Station ID (1991 styled, 1995).
Station ID (1996, 2015 recreation).
ITC holding slide (1993).
ITC holding slide (1995).
ITC holding slide (1996).
Since October 2002, its 1999 idents have been remastered and recreated in HD. On 2nd September 2003, at around the same time the 2003 batch of Celebrity idents launched, the Hearts motif was replaced by new animations using its Star symbol while keeping its ending animation and soundtrack. In 2004, when ITV1 launched a new look again, more new Star symbol animations and a new batch of ending animations were produced.
Station ID (1999, 2013 version).
Station ID (ITV variant, 2013).
Station ID (Remembering Prince, 2016).
Station ID (Remembering Muhammad Ali, 2016).
Station ID (Pray for Onslaindo, 2016).
Station ID (1955-styled, 2002).
Station ID (1965 styled, 2002).
Station ID (1969 styled, 2002).
Station ID (1955-styled, 2015).
Station ID (
ITV1 variant, 2002).
Station ID (Katy Kahler, fullscreen, 2002, 1).
Station ID (Katy Kahler, fullscreen, 2002, 2).
Station ID (Katy Kahler, fullscreen, 2002, 3).
Station ID (Mary Hawlins, fullscreen, 2002, 1).
Station ID (Mary Hawlins, fullscreen, 2002, 2).
Station ID (Tina O'Brien, fullscreen, 2002, 1).
Station ID (Tina O'Brien, fullscreen, 2002, 2).
Station ID (Davina McCall, fullscreen, 2002).
Station ID (Katyleen Dunham, fullscreen, 2002, 1).
Station ID (Katyleen Dunham, fullscreen, 2002, 2).
Station ID (Katy Kahler, split screen, 2002, 1).
Station ID (Katy Kahler, split screen, 2002, 2).
Station ID (Katy Kahler, split screen, 2002, 3).
Station ID (Mary Hawlins, split screen, 2002, 1).
Station ID (Mary Hawlins, split screen, 2002, 2).
Station ID (Tina O'Brien, split screen, 2002, 1).
Station ID (Tina O'Brien, split screen, 2002, 2).
Station ID (Davina McCall, split screen, 2002).
Station ID (Katyleen Dunham, split screen, 2002, 1).
Station ID (Katyleen Dunham, split screen, 2002, 2).
Commercial break ID (2002, 1).
Commercial break ID (2002, 2).