1998-2003 (as a block), 2000-2003 (as a channel)
On 1st February 2000, coinciding with the closure of Carltrins Kids on ONdigital's subscription service, CITV launched a full-fledged TV channel in its own right.
2003 (20th anniversary)
On 1st February 2000, Carltrins Kids was de facto replaced by the new CITV channel, although technically broadcasting FTA as opposed to its predecessor, whose slot on ONdigital's subscription service was replaced by Discovery Kids. Unlike Carltrins Kids, whose slot on OnDigital was replaced by Discovery Kids, CITV operates as a free-to-air television channel.