Athorpe

1994-2007
Though the company was found in 1989 as Tsuchida Kigyo (Tsuchida Enterprise) which produced rebadged low-end Dell and IBM machines for educational and business markets, it did not have an official logo until the company rebranded as Athorpe with the launch of their first in-house product, the Athorpe Box in 1994. A new slogan to much fanfare, "You Can" was introduced in 1997. Despite a new logo arriving in 2006, this logo was still used in some areas until January 2007.

2006-2011
On June 2006, Athorpe dropped its yellow and blue colours along with its "You Can" slogan in favour of an entirely new brand image. The slogan was changed to "The Creative". The text became lowercase and is now based on an altered version of Avenir. The colours were switched to lime green and yellow.

The new logo however, was infamously known for having a frown on its logo.

2011-2012
On November 2011, the lime green colour was dropped in favour of simply orange. This logo was short-lived.

2012-2022
Shortly after on November 2012, the orange colour was dropped entirely in favour of a new colour scheme consisting of pink and purple. The Athorpe logo was updated to include the new colour scheme. This rebrand was criticized among many as it made Athorpe look too much like a women's brand despite being an consumer electronics brand.

On January 2016, Athorpe kept this logo however revamped their visual identity in hopes of making the company look more playful.

2022-present
On March 30, 2022, Athorpe unveiled a new logo for the first time since 2006. The long-standing frown was dropped in favour of a more futuristic design. This change marks a major transition with the company signalling a shift from an electronics and appliance manufacturer to a lifestyle oriented tech provider.