Nickelodeon (Jetania)/Branding

This is a page which demonstrates the history of Nick's branding in Jetania, Hoshi Jetania and Kuboia.

September 1992 – February 1999
Nickelodeon launched on 30th November 1992. The slogan at the time was Nickelodeon: The Channel For Kids!

The idents were different from other areas. The idents featured the logo in various shapes. Some of the more recognisable being the planet, bone, blub and rocket.

With the launch of Sky Multichannels Jetania in February 1994, Nickelodeon was promoted as one of the "new" channels, despite launching over a year prior. The channel then introduced even more ident variants, such as the eleven letters as bowling pins, with a ball knocking them over, and eleven men with letters on them racing each other. These new idents were used until September 2005.

In 1997, with the launch of the Kuboian channel, the slogan changed to Nickelodeon: Avaliable nationwide! Some TV shows which originated from Kuboia were then added onto the channel.

February 1999 – September 2005
Nickelodeon launched a Nick Jr. block in 1999 and also began promoting ideas for new channels.

In April 1999, Viacom made a contest where children could send in their ideas for new logos and idents, and that there will be ten winners. The winners were; scissors, iceberg, saw, game controller, numbers, Pac Man, hammer, yo-yo, sun and shark. There were approximately over 100 candidates (one source, however, states there were only 89).

With the later launch of Nick Show, Nick Sr. and Nick Hits, Nickelodeon changed its slogan in 2001 to Welcome to the Nickelodeon world!

September 2005 – November 2010
In September 2005, all Nick channels went under a rebrand after a 2.5 year deal with Fruitplae was signed. The channels introduced new idents and logos as well as dropping most of the old programming.

In May 2008, the deal with Fruitplae ended. Afterwards, the idents changed to a "Fantasy" look.

November 2010 – present
In November 2010, all Nick channels changed their logo and idents. Once again, new programming was introduced. The channels then updated to the US format in March 2013.

In March 2014, a deal with Yogi Bear's Honey Fried Chicken was signed. The channels are currently sponsored by YBHFC.

In February 2015, all Nick channels changed their idents to represent the ones which were used back in the early 2000s, only in "Their HD glory". Nicktoons' idents represent Nick Show's and Nick Sr. uses brand new idents.