STC (Calebria)

STC (Solo Televisión Calebriana) is a Calebrian generalist television channel that was launched in 2002 as a cable television channel. Initially, it offered a mix of sports programming and generalist content. However, in 2008, STC was integrated into the Calebrian free-to-air television network and its sports content was moved to STC Plus (now known as TNT Touchdown).

2010-2014


In 2010, STC underwent a significant rebranding process, which also involved the rebranding of STC Plus into STC Sports. This change was made to better reflect the company's focus and to align its brand image with its offerings and target audience.

2021-present


In 2022, STC underwent its largest rebranding and remodeling initiative in its history. This came as a result of STC Sports, which was previously a subsidiary channel of Grupo Cuareim, being sold to Warner Bros. Discovery, and the discontinuation of STC Rural in 2019 due to its low ratings. As a result, STC became the sole channel of the Grupo Cuareim.