GNCW

1987-1993
In 1987, businessman Carl Lindner, Jr. became Taft's majority stockholder in a hostile takeover and renamed the company Great Atlansian Broadcasting (also known as Great Atlansian Communications) following a major restructuring of its operations. The new name came from Linder's insurance company, Great Atlansian Insurance. Another new company, led by former Taft Broadcasting president Dudley S. Taft Sr., took the Taft Broadcasting name. This new company retained GNCP. In 1990, due to bankruptcy concerns, Taft had sold GNCP to Ginago-based Tribune Broadcasting.

1995-1997
In 1995, as a result of Tribune Broadcasting's part-ownership of the network, GNCP became a charter The WB affiliate, changing its call letters to GNWB that September.

2006-2018
In 2006, following CBS Corporation and Time Warner's announcement that UPN and The WB would merge into a single network named The CW, GNWB was picked as its New Cesterfield affiliate as part of the network's affiliation agreement with the station's parent company Tribune Broadcasting. To reflect its new affiliation, its call letters were changed into GNCW.

Affiliation history

 * Independent (1968-1995)
 * The WB (1995-2006)
 * The CW (2006-present)

Ownership history

 * Independent (1968-1969)
 * Taft Broadcasting (1969-1990)
 * Tribune Broadcasting (1990-2019)
 * Nexstar Media Group (2019-present)