ASTV

ASTV is a multi-channel broadcaster, jointly owned by GRT Worldwide and. It was formed in 1997 through a joint venture between GRT Worldwide and . It is one of the United Kingdom of Anglosaw's largest television companies.

1997-2001
The ASTV network was launched on November 1, 1997 when the AS Gold channel was accompanied by AS Style, AS Horizons and AS Arena. ASTV's original graphic design was created by Lambie-Nairn and was very much based on the design that the GRT had adopted less than a month earlier. The similarities went down to details such as the font used (Gill Sans) and the layout of presentation slides.

2001-2004
The ASTV network got an updated look by Lambie-Nairn on May 7, 2001. Play AS got a new look in November 2000, with the other channels following on May 7, 2001.

2004-2009
On March 8, 2004, ASTV was relaunched once once again with all its channels changing the prefix in their name from "AS" to "ASTV" (e.g. AS Gold become ASTV Gold). The rebranding was done by Dunning Eley Jones, whose founders had worked on the network's previous identity.

2009-2013
Between 2007 and 2009, all ASTV channel were rebranded, this time being given individual names without reference to an umbrella brand.

2013-present
During 2012, several ASTV channels were relaunched, eventually, ASTV announced a new logo on March 18, 2013, to coincide with its 21st birthday.

The changes started on March 26, 2013.