Cadena 3

1969-1990
Logo used for institutional communications by the regulatory body. The franchises never officially used it on screen.

1982-1990
Logo used by some franchises to promote national programming. Its use wasn't mandatory.

1990-1992
In 1990, the Cadena 3 franchises commissioned a single unified brand for the network. Its use was not mandatory and some franchises such as Altared did not use it.

1992-1998
In the process of merging franchises, the two largest franchises, Teleantena and Miramar, commissioned an unified brand that was also used as a brand for its news services and other national products. The franchises also adopted logos similar to the national brand.

1997-2001
The franchises owned by Teleantena and Miramar, as well as the independent franchise of Sazarias Islands, adopted the single brand in 1997. The Altared franchises only unified their brand in 2000 and, since then there, Cadena 3 has been used as a national brand.