Paramount Cafe

1953
Paramount Cafe traces its first beginnings back to June 1953, when Dr. John and Alceo Bechtold first opened the first Dr. John-Bechtold Cafe on the streets of Concord, New Hampshire, but the name was only short-lived, lasting only three months.

1968-1977
In 1969, Concord Cafe agrees to be acquired by Gulf and Western Industries for $27.2 million. The purchase was finalized on July 15, 1971.

1977-1981
In 1977, Gulf and Western Industries rebrands Concord Cafe to Paramount Cafe, after the iconic film production company, Paramount Pictures.

1981-2012
By January 1981, Paramount Cafe unveiled a new logo which featured the Pump typeface with the pre-existing Paramount Pictures logo at the bottom after the word "Cafe".

Paramount Communications sold Paramount Cafe to the Boston-based company Beacon Associates for $140 million, the acquisition was completed in March 1992.

In 2004, Paramount Cafe announced that they had filed for Chapter 11 bankruptcy, but later emerged by July 2005.

This logo is still seen at some locations; however, it is being phased out.

2012-2019
In February 2012, the now unrelated Paramount Pictures logo was dropped from the logo and was replaced with a logo similar to the previous logo, the typeface was also modified.

This logo is still seen at some locations; however, it is being phased out.

2019-present
In March 2019, the stars from the logo were finally dropped after 42 years, which now adapts the new orange-brown color scheme to its branding.