A&E (South Matamah)

October 1984–1985
A&E was formed in 1984 through the merger of ABC-Hearst's ARTS and RCA's The Entertainment Channel.

1985–1987
This was the last logo used under the "Arts & Entertainment Cable Network" branding. In 1987, the channel became known as simply A&E.

1987–1995
This logo was adopted around 1987.

1995–2008
In the mid-1990s, the logo was amended, most noticeably the ampersand was made over.

2008–present
A completely new logo was launched along with the tagline "Realidade Vida. Calimidade." in May 26, 2008. The tagline became "Seja Originário" in December 2013.