TV3 (Kaehia)

1981-1988
TV3 was founded in 1980 by the Commercial Television Trust, backed by Neurcasian regional television entrepreneurs. Regular broadcasts started in March 1981, breaking the state broadcaster's monopoly.

1988-1999
A new logo was unveiled on the week of its seventh anniversary. The rebrand coincided with the relaunch of the holding company as Television 3 Holdings, operated by Southern Cross Television from Neurcasia (40%), the Kaehian Herald (30%) and stockholder Stewart Mahone (30%). The three stripes were not meant to represent the channel number in Roman numerals but rather the three owners of the channel. As the years went on, the ownership structure changed and its significance was lost.

1999-2000
The channel was sold to ChyWest. Only the three stripes remained.

2000-2003
The stripes were now blue, using the same hue as the one used by Seven.

2018-2019
When MediaWorks New Eusland acquired KMW's shares in 2018, the Three branding used in New Eusland was forcibly adopted. This led to an internal crisis.

2019-present
The Three NE branding was dropped on April 1, 2019, with a simplified logo, featuring an "upright and corrected" version of the wordmark.