ITV Choice

ITV Choice, formerly known as ITV World from 1989 until 2013, is the international television service of ITV. Launched in 1989 by the ITV franchises under the Independent Broadcasting Authority's management (transferred to ITC in 1991 upon the 1990 Broadcasting Act), it primarily carries programming from ITV and its sister channels, produced by ITV Studios and the ITV regional companies' separate production studios, ITN and other independent production companies.