Channel A (Michillies)

2000-2017
A new logo was unveiled on September 3, 2000, with the typeface altered and the circle being in a lighter shade of red.

2017-present
For the first time in its 24-year history, TVA dropped its long-running name and color scheme on February 20, 2017, becoming Channel A and adopting a blue circle, loosely based on their prior logo.