Thread:DonaldoC1997/@comment-424959-20150703182031/@comment-27164834-20150703182834

With the acquisition, the 1996 Carltrins' idents were adopted by Centric in 1998. In 1999, you already know. With the "Celebrities" package launch, Centric created its version and the cake returned to be above the wordmark. In 2003, the package was ditched in favour of a new ident package with cubes all over Midlands' landscapes. In 2004, with the new ITV1 look, Centric returned to its graphic package envolving the cake (like they did in since the launch of the cake until 1998).