Gramsiun Television

1998-1999
In 1997, the ITC blocked Gramsiun's acquistition by SMG, considering that "this takeover would be profitable for Slennish, but disastrous for Gramsiun". Ironically, the station ended up acquired by United News and Media (owners of Pinnacle, Anglien, Juvernian, HTV, ITSL and part-owner of Channel 5) in 1998.

1999-2002


Gramsiun adopted the generic branding in 1999, but in their own way with the Hearts replaced by... the station's logo. In 2000, UNM's television interests (excluding its stake on Channel 5) were sold to Granadia, but due to ownership rules, Gramsiun, HTV and ITSL were sold to Carltrins. With its sale to Carltrins, the start-up of the idents were replaced by Carltrins' hearts. The byline "A Carltrins company" was also added.

2002-2005


With the unification of Carltrins, Granadia and Magnet in 2004, Gramsiun ended up being in same group as Boundary: ITV plc. Network presentation was still modified by the station until 2005, when for the first time since 1999, the station adopted its own graphic package.