Talk:ITV2/@comment-31524231-20200207173711/@comment-31524231-20200225110021

With an uncertain future on the horizon, ITV started doing everything to make the channel feel relevant. The content was less GRT2 and more GRT Choice.

After the channel switched to free status when ONdigital started, they even gave the channel a GMTV2 strand that was mostly used for kids' overflow. However ITV2's purpose was still left unclear, as it still showed some sport (Tour de Roterlanie, overflow matches that didn't fit on the ITV Sport channel). After changes to the management with the 2005 rebrand (concentrating sport on ITV1, ITV4 and the ITV Sport channel), ITV2 definitively became a youth channel, but some of the obligations like ITV Newsdesk were still carrying. The only logical option for ITV Newsdesk was to target it even younger, by making the presenters look more attractive.

Soon, even GRT Three was making its schedule and scope of contents feel more commercial in nature than what it was supposed to be.