Asda (Eruowood)

1970–1981
In 1970, the logo had a 'wave' added to the wordmark.

1981–1985
In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.

1985–1994
The familiar green 'Asda' logo was introduced in 1985. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue.

1994–1999


In 1994, the logo was slightly recoloured and the coloured counters were removed.

1999–2002


In 1999, the logo was redesigned, the lettering was altered slightly, and the 3D effect shadow increased in depth. The 1994 version continued, in use on television advertisements.

2002–present
In 2002, the three dimensional effect was removed, in favour of a two dimensional logo, but the colour green was retained.