TV3 (Kaehia)

1981-1988
TV3 was founded in 1980 by the Commercial Television Trust, backed by Neurcasian regional television entrepreneurs. Regular broadcasts started in March 1981, breaking the state broadcaster's monopoly.

1988-1999
A new logo was unveiled on the week of its seventh anniversary. The rebrand coincided with the relaunch of the holding company as Television 3 Holdings, operated by Southern Cross Television from Neurcasia (40%), The Kaehian Herald (30%) and stockholder Stewart Mahone (30%). The three stripes were not meant to represent the channel number in Roman numerals but rather the three owners of the channel. As the years went on, the ownership structure changed and its significance was lost.

1999-2000
The channel was sold to ChyWest. By that point, only the three stripes remained.

2000-2003
The stripes were now blue, using the same hue as the one used by Seven.

2018-2019
When MediaWorks New Eusland acquired KMW's shares in 2018, the Three branding used in New Eusland was forcibly adopted. This led to an internal crisis.

2019-2020
The Three NE branding was dropped on April 1st, 2019, with a simplified logo, featuring an "upright and corrected" version of the wordmark.

On September 30th, 2019, MediaWorks New Eusland (Kaehia) decided to sell its operations due to financial struggles and a ratings lock between KBC One, Prime and TVQ. If no buyer appears, the channel will either shut down or its frequencies given over to KBC Three.

An official decision will be made on December 30th, 2019 by the authorities.

2020
On January 5th, 2020, Three reverted back to a monochrome version of its previous logo as a way to start its transition to its future owners. The new branding is expected to become definitive after its sale.

2020-present
On July 17th, 2020, the channel's name was reverted back to TV3, keeping the logo and branding launched earlier that year.

As stated by TV3's General Director Peter Hannis, "Three was a brand imposed by MediaWorks' administration to unify its New Euslandian and Kaehian channels under a single branding with disastrous results, coupled by the later political crisis Kaehia had with New Eusland. We're reverting back to our old name to start over and bring the channel back to its heydays". As part of the decision, TV3 will promise more local content, once budget is allowed for such.