Boing (Calebria)

Boing is a children's-oriented free-to-air channel in Calebria. It was founded by Alpina, being launched as Wow in 1999 as a cable channel dedicated to kids' programming, joining in the FTA broadcasting landscape in 2008. After WarnerMedia acquired Alpina in early 2020, the channel went through a transitional phase before eventually adopting the international brand Boing.

1999
Originally, there was a plan to introduce the Magic Kids brand to Calebria, with some minor modifications. However, the negotiations with PRATLAN did not succeed, as such, the new children's channel had to seek its own unique identity.