Rivlandian Rail

1994-1999
Rivlandian Rail's strategy to shift from a largely cargo-based business to a consumer-focused one was capped off by the company changing its name to Rivtrak in 1994. This change, along with several downgrades in standard operating procedure, caused a backlash among Rivlandians.

2005-2014
In 2005, the Rivtrak name was finally dropped following a decade of complaints.