Sillicon TV

Silicon TV is a Centralian news free-to-air, cable and satellite channel owned by Silicon Media, a news agency founded in 2000, launching it own TV network five years later, in March 1, 2005 at 7 AM. Nowadays it main competitor (in rating, market share and editorial ideology) nationwide is Mundo 21, as well regional and national news networks.

2005-2008


At the launch of the network in March 1, 2005, it addapted the same logo as it parent company Silicon Media: A stylized orange "S" builded with squares, triangles and circles designed by Digital Artists, Ltd. bounded in a black square shaped dialoge bubble.

This new 24/7 news service network started it development in early 2004 with the objective to bring new point to views and serving as a high-profile rival to Mundo 21, very established among the audiences based in a right-wing editorial profile.

Based in a independent but left-wing editorial ideology, at the start the network had a lukewarm nationwide reach, only carried by a few independent providers plus an agrre with XFRA to bring the channel in it coverage area. In mid-2006 Silicon TV was added to UCOM network, giving a notable impulse about its relevance.

2008-2010


Later in 2008 (specifically May 6) an all-new branding was launched alongside the launching of the HD feed, getting ahead to it main competitor Mundo 21 in jumping into the high definition format. The Silicon Media's logo colors get inverted and the full name of the network was added.

2010-2015


A major rebrand was launched in March 1, 2010 to celebrate it 5th anniversary since the launching. The "S" symbol was completly removed and the shape redesigned, as well the wordmark slightly modified, including a change of it color from black to gray.

2015-2019


In July 2015 a modified version of the previous logo was presented alongside the 10th years celebration, rounding the text bubble and getting bigger than the wordmark, who received a new font, dropping the established Helvetica used since it first logo.

2019-present


In the road of it 15th aniversary and simultamelly with the launch of the second channel Silicon Plus, a second major rebrand was doned consisting in the same text bubble with an bold-italic "S" font and, for the first time, no wordmark are present in the main logo.