Sakura (Lenapore)

1994-2001
On October 1st, 1994 (on the day the TCL brand launched), LBC Channel 10 was rebranded as Sakura, in an effort to create a "meaningful brand for a Japanese-language television channel in Lenapore".

2016-present
The sakura icon was kept but the wordmark changed slightly. This was when the Japanese Mediacorp channels oficially moved from Caldecott to Mediacity.