Sillicon TV

Silicon TV is a Centralian free-to-air, cable and satellite news channel owned by Silicon Media, a news agency founded in 2000, launching its own TV network five years later, in March 1, 2005 at 7 AM. Nowadays its main competitor (in rating, market share and editorial ideology) nationwide is Mundo 21, as well regional and national news networks.

2005-2008


At the launch of the network in March 1, 2005, it adapted the same logo as its parent company Silicon Media: A stylized orange "S" built with squares, triangles and circles designed by Digital Artists, Ltd. bounded in a black square shaped dialoge bubble.

This new 24/7 news service network started its development in early 2004 with the aim to bring a new viewpoint and serving as a high-profile rival to Mundo 21, well-established among its audiences based in a right-wing editorial profile.

Based in a independent but left-wing editorial ideology, at the start the network had a lukewarm nationwide reach, only carried by a few independent providers plus an agreement with XFRA to bring the channel to its coverage area. In mid-2006 Silicon TV was added to the UCOM network, giving a notable impulse to its relevance.

2008-2010


Later in 2008 (specifically on May 6) an all-new branding was launched alongside the launching of the HD feed, getting ahead to its main competitor Mundo 21 in jumping into the high definition format. The Silicon Media's logo colors get inverted and the full name of the network was added.

2010-2015


A major rebrand was launched in March 1, 2010 to celebrate its 5th anniversary since the launching. The "S" symbol was completely removed and the shape was redesigned, as well the wordmark being slightly modified, including a change of its color from black to gray.

2015-2019


In July 2015 a modified version of the previous logo was presented alongside the 10th anniversary celebration, rounding the text bubble and getting bigger than the wordmark, who received a new font, dropping the established Helvetica used since its first logo.

2019-present


In the road of its 15th aniversary and simultaneously with the launch of the second channel Silicon Plus, a second major rebrand was made consisting in the same text bubble with a bold-italic "S" font and, for the first time, no wordmarks are present in the main logo.