Athorpe

1994-2007
Though the company was found in 1991, it did not have an official logo until the launch of the Athorpe Box in 1994. A new slogan to much fanfare, "You Can" was introduced in 1997.

2007-2011
On January 2007, Athorpe dropped its yellow and blue colours along with its "You Can" slogan in favour of an entirely new brand image. The slogan was changed to "The Creative". The text became lowercase and is now based on an altered version of Avenir. The colours were switched to lime green and yellow.

The new logo however, was infamously known for having a frown on its logo.

2011-2012
On November 2011, the lime green colour was dropped in favour of simply orange. This logo was short-lived.

2012-2021
Shortly after on April 2012, the orange colour was dropped entirely in favour of a new colour scheme consisting of pink and purple. The Athorpe logo was updated to include the new colour scheme. This rebrand was criticized among many as it made Athorpe look too much like a women's brand despite being an consumer electronics brand.

On January 2016, Athorpe kept this logo however revamped their visual identity in hopes of making the company look more playful. This logo is currently still in use on some commercials as well as in products and services, consumer websites and country-specific/commercial social media accounts despite gradually being replaced with the new branding. The digital use of this logo will be phased out by Q3 2021 followed by physical use in 2022.

2021-present
This logo was first discovered as a trademark filing on January 2021. The logo with the new tagline was discovered later in March. On June 15, 2021, Athorpe finally unveiled the new logo and brand during Athorpe Meetup 2021. The new log does away with the connection and serif between the "r" and "p" as well as the infamous frown. A new slogan, "ideas that create" was also introduced. The corporation name was shortened from Athorpe Electronics Corporation to just simply Athorpe Corporation to signify the company's transition to become a Lifestyle brand.