STC Rural

STC Rural was a specialized cable television channel in Calebria that focused on rural life and agriculture. Launched as a division of the generalist channel STC, the channel aimed to serve rural communities in the country. However, despite its intended target audience, STC Rural experienced low viewership and ratings, leading to its discontinuation in 2019. The channel's underperformance resulted in financial difficulties for both STC and Grupo Cuareim, the parent company of STC.

2014-2018
STC Rural was launched by Grupo Cuareim with high expectations from its executives. However, despite their efforts, the channel struggled to gain significant viewership, leading to disappointment within the company. Despite these difficulties, the executives held on to their hope and attempted to revive the channel through a rebranding effort in 2018.

2018-2019
In 2018, STC undertook a rebranding effort in an effort to improve the viewership of its rural division, STC Rural. Despite the significant investment made in the rebranding effort, the channel failed to gain traction and its viewership remained low.

On December 31st, 2019, with only 10 days of notice, STC ceased operations of STC Rural in a sudden and unceremonious manner, with no special announcement or farewell.