ITV plc

1989-1998
In 1989, ITV tried to make a unified brand for ITV and its sister channels, rather than the regional stations like before. A unified brand would have been cheaper and easier to market. Idents were created as well, but they weren't mandatory.

1998-2005
In 2004, Granadia plc, Carltrins Communications and Magnet Communications agreed to merge into a single company to operate all ITV-branded channels and all ITV regional franchises (excluding Slennish TV, UTV and Challien Television) called ITV plc. As a result, these broadcasters became owned-and-operated stations. It began trading on 2 February 2004.