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Introduced as the Name-It burger in June 2007 as part of a summer-long "Name-Your-Burger" promotion for which this unnamed burger would have names submitted by fans. In August 2007, the name "Backyard Burger" (written by a fan named Richard Dolson) was chosen most and became the new name for the burger. Also, in that month, the burger became a permanent menu item, Richard earned a spot in the McDonald's Hall of Fame, and won a trip to Hong Kong and secret stashes of bottles of Mountain Dew and its flavors.