Continente (South Matamah)

Continente is a South Matamanian hypermarket chain founded in 1985 as a joint-venture between and Grupo Narciso Sousa Lira. In 1999, with the merger of Promodès and, NSL would become the sole owner of the brand in 2004. Continente is currently owned by Parholdings since 2007 and it's composed by three brands: Continente (hypermarkets), Continente Modelo (supermarkets) and Continente Bom Dia (minimarkets).