Rede Gupi

1972-1978
This logo was launched in 1972 as a way to signify Gupi's transition to color broadcasting, considering the Native Atlansian logo used until now being perceived as outdated during the transition.

1978-1980
In the late 1970s, Rede Gupi began facing even more troubles due to the internal conflicts regarding its ownership as well as its owned-and-operated stations in São Gonçalo and Rio de Sineiro regarding the leadership of the network, the inability to compete head-on with Rede Sigma and the degradation of their equipment, leading to the worsening of its financial situation and the non-payment of salaries to its employees, threatening to go on strike and take its stations off-air, in addition to increasing its debt with the Federal Government regarding its concession.

On July 18th, 1980, as a result of the internal and financial crisis that was affecting the network since the late 1960s/early 1970s, the Federal Government ordered the revocation of its concessions and split them for a future bidding for the creation of two new networks to avoid a possible concentration of ratings and influence by Rede Sigma (TelecordTV and Rede Viseirantes weren't fully available nationwide by then). The eventual winners were EPT and Rede Megahertz, becoming de facto Gupi's legal successors and inheriting most of its equipment, stations and staff, with their archive being split into Cinemateca Palesiana and former sister station TV Educativa and its headquarters being acquired by Grupo Abril, although some of its stations are now affiliated to either TelecordTV or Vis as well. As of 2020, only EPT is still on the air, with Telerede inheriting Megahertz's concessions after declaring bankruptcy in 1999.