XFRA

1997-1999


In March 1996, XFRA Distribución, S.A. was constituted and a pay television's trial service was launched in February 1997, being a official commercial subscription system later in early June 1997. According official brand-rules, the name of the company was styling as xfra. (ex-fe-ra)

The first brand was designed by the agency Mynd, Ltd. The blue and yellow was chosen as the official colors, and the circle was originally a yellow ellipse.

1999-2004


Near two years since the official launch, a redesign was doned by Brainding, Ltd. based in the first logo. This time the blue box was removed and the ellipse redesigned, now as a yellow circle. The official colors since now is yellow and black.

Additionally, Brainding design the brand-universe, following a "rupturist-branding" using DIN as the institutional font.

2004-2012


In June 2004, a minimal redesign was made by the same agency who maked the previous brand, now changing the wordmark font.

2012-2018


This time, a new image was launched in February 2012 as the 15th anniversary campaign. Now the brand-name was changed to XFRA in capital letters, the wordmark now is a rounded-font and the yellow circle relocate at the right of the name. The agency who made this change is Brand House, S.A.

2018-present
On October 1, 2018, XFRA unveiled an radically logo changes since its foundation. The ellipse was removed and replaced with a circle; the characteristic yellow color was replaced with the new institutional color: orange. And the brand-name was reverted to the lower case name (xfra), furthermore, its symbol was relocate at the left of the wordmark.