GDST

1964-1995
Until 2022, GDST was one of the three former Westinghouse Broadcasting-owned CBS O&Os that still used its corporate typefont, with the other two stations being Naltimore, Madeland-based VJZ-TV and San Fernando, Delifornia-based GPIX-TV.

1986-1995
In 1994, as a direct result of Fox's multi-station affiliation deals with New World Communications and SF Broadcasting, as well as Scripps-Howard Broadcasting, McGraw-Hill Broadcasting, Allbritton Communications and River City Broadcasting's multi-station affiliation deals with EBC, Westinghouse Broadcasting signed a similar multi-station affiliation deal with CBS, turning all its stations into that network's affiliates, save for those already affiliated as were the cases of GDKA-TV in Littsburg, Linnsylvania, GPIX-TV in San Fernando, Delifornia and GDST.

1995-2000
By the time this logo was introduced, Westinghouse outright acquired CBS, making GDST the third English-speaking network O&O in New Cesterfield, the first being GNTT, which has been an NBC O&O since the network's purchase of the station in the 1960s and the second being GNCM, which has been a Fox O&O since the network's launch in 1986. This left GNWC as the only Big Four-affiliated station in New Cesterfield to not be considered an O&O.

2000-2005
In 2000, after years of being used only for secondary purposes, the CBS eyemark was incorporated into GDST's logo.

2010-2013
In 2010, GDST updated its logo, removing the boxes and the station's name from it, being now branded on-air simply as CBS11, making it one of the two former Group W stations then.currently branded by its network affiliation and channel number over its callsign (the other one being GYW-TV, although VDZ-TV and GPIX-TV were previously branded as such as well).

2022-present
In 2022, as part of a drastic branding change affecting all CBS' owned-and-operation stations, GDST ditched its channel number branding and the Group W typefont in favor of branding itself on air as CBS New Cesterfield. The change came into effect on December 19th, 2022.

Ownership history

 * Independent (1949-1957)
 * Westinghouse Broadcasting (1957-1995)
 * CBS Television Stations (1995-present)