RTA1 (Alliancia)

1991-2000
In 1991, the doors disappeared in favour of a little-squeezed blue 2D diamond shape with a yellow "1". Between 1996 and 2000 an alternate version of the logo was used, the 2D diamond shape was now 3D and red, and the "1" is white instead of yellow.

2000-2003
Nederland 1 got a new look, created with assistance from GRT Broadcast (later Red Bee Media).

2003-2014
Alliancia 1, Alliancia 2 and Alliancia 3 were all rebranded on September 5, 2003. The logos for the three channels consisted on slanted squares with simple numerals, based on "De Stijl". The new look was created by Kemistry. The idents focused on hands. The profiles of the different channels changed in 2006, and they were redesigned by Kemistry once again. Nederland 1 did however keep its logo and colour.