ITV Kids (Eruowood)

ITV Kids is avaliable in Eruowood. It launched as a block in April 1991 and expanded as its own standalone service in 1994.

From 1999 to 2007, the channel timeshared with ITV 2. ITV Kids aired from 4:00a.m. to 7:00p.m. and ITV 2 aired during its downtime hours. In 2007, however, ITV 2 began airing for 24 hours. Currently, the channel airs from 4:00a.m. to 9:00p.m.

The current controller is Tyler Murderson (b.1983), who has controlled the channel since September 1999. He makes most of the decisions of the channel. i.e. When the logo changes, what programs it airs, etc.

1991-1994
On April 15th 1991, Children's ITV was launched as a block on ITV. It aired every day on the channel from 7:00a.m. to 12:00p.m. The block was a success and a standalone channel was announced in November 1993.

1994-1997
On June 1st 1994, Children's ITV was launched as a channel, airing every day from 4:00a.m. to 7:00p.m.

January-March 1997
On January 6th 1997, the red triangle was removed.

March-October 1997
Following the rebrand on March 31st 1997, the logo changed, but this logo was short-lived since the channel was rennamed to ITV Kids in October that year.

October 1997-1999
On October 13th 1997, Children's ITV was rennamed to ITV Kids.

2003-2005
On September 15th 2003, ITV Kids was rebranded to CITV until January 2005, where the CITV name stayed unused for two years.

2005-2007
On January 5th 2005, CITV was rennamed to ITV Children. The "ITV" section of the channel inspired the 2006/2007 rebrand worldwide.

February-April 2007
On February 19th 2007, the logo was altered. Murderson stated that he only did this because he was completley unaware of the upcoming rebrand until March that year. He was told that the logo could be kept for longer, but Murderson decided to rebrand to the new logo anyway.

April 2007-2010
On April 30th 2007, the name reverted back to CITV as it updated to the UK logo. The idents featured a different color depending on the program. Blue was used for pre-school programming and red was used for regular children programs.

2013-2015
On September 30th 2013, CITV updated to the new look.