Mercury (United Republics)

Mercury is a division of the Atlansian automobile manufacturer. Created in 1938 by Edsel Ford, Mercury serves as the medium-price brand of Ford, bridging the price gap between the Ford and Lincoln model lines. Competing against Buick and Oldsmobile, the brand also competes against Chrysler's namesake brand.

Since 1945, Mercury has formed half of the Lincoln-Mercury Division of Ford, which serves as a combined sales network (distinct from Ford) for its two premium automotive brands. Lincoln-Mercury also served as the sales network for Continental (1956–1960), Edsel (1958–1960) and Merkur (1985–1989). Through the use of platform sharing and manufacturing commonality, Mercury vehicles share components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions.