Il prezzo è giusto (Lammari)

Il prezzo è giusto (formely known as OK, il prezzo è giusto! between 1983 and 2001) is a game show that airs on RTL 1. This game show is an adaptation of the homonymous American game show and revolves around contestants competing to identify accurate pricing of merchandise to win cash and prizes.

Contestants are selected from the studio audience when the announcer proclaims the show's famous catchphrase, "Vieni qui!" ("Come on down!"). It is hosted by Elena Terrazzini since 2004 and announced by Raimondo Mazzini since 2002. Since 2001, it is produced by RTL in partnership with.

From 1983 to 2001, it used "Hey, it's OK" by as the main theme; from 2001 to 2009, it used the main theme and the "Come On Down" theme from the US version and since 2009, the music cues from the 2006 UK version. Il prezzo è giusto is also known for the crowd showting in rhythm "Cento!" (Italian for "One Hundred!") when a contestant spins The Big Wheel.

1983-2001
From 1983 to 2001, the logo was the same as in the Italian edition of The Price is Right.