Ster

STER (Stichting Ether Reclame) is an Alliancian entity that supervises commercial advertising slots on radio stations, television channels and websites of the RTA. It was founded in 1965 and its first televised ad break was on January 2, 1967.

1967-2000
Loeki was adopted on January 2, 1972. Thousands of stop-motion animations (most of them shown between commercials) were produced during the lifespan of [Joop Geesink], following his death, his daughter continued work on them, albeit on a much smaller scale, and starting in 2000, they were used exclusively during ad breaks, until they were dropped completely in 2004 due to both the cost of production (saying that advertisers would have more slots in exchange) and competition.

Many of the shorter films (that didn't include any STER logo at all) were shown abroad: on MV1 in Roterlaine (between 1975 and 1987), on Field Communications-owned independent stations in the United Republics (for a while), in Liberdesia on LBC TV1, on Westbound Television in Anglosaw, on RTCT in the Centlands, on TN1 in South Matamah in the late 80s, on Channel 3 in English-speaking Cheyenne since 1974, on Onze in French Cheyenne since 1985 and on Une and Deux in Nouvelle Baie between 1985 and 1990. It is reported that these also aired on television channels in Itainy, Austreland and Hokusei - in Nagamisaki, formerly an Alliancian trading port, there is a theme park where Loeki is the mascot.

2000-2002
A new logo (same as the previous one but with a revised typeface) was adopted on January 1, 2000. Now the opening and closing idents for the STER were patterned after the channel's style of the time.

2002-present
A new logo was unveiled in 2002. During the first year, break bumpers included a code behind it: AL123 (Alliancia 1, 2, 3), R123FM4547AM (Radio 1, 2, 3FM, 4, 547 AM) RAW (Radio Alliancia Wereldomroep - now defunct) OMROEP.AO [Publieke Omroep logo] (website and logo of the PO). Channel-specific idents were adopted in 2003.