Telerede

1999
In 1999, a consortium named TV Órbita acquired nearly-bankrupt Rede Megahertz's concessions after facing the possibility of losing its concession due to its multiple debts and back wages to its employees and losing several of its core affiliates to competing networks, especially Rede Telecord and Rede Viseirantes. On May 10th, 1999, a transitional network was launched broadcasting on Megahertz's frequencies, initially unnamed and then under the name of TVO, rerunning some of its programming while keeping limited live programming.

1999-2007
On November 12th, 1999, TVO ceases its broadcasts and places a countdown for the launch of a new network, now under the definitive name of Telerede, inheriting Megahertz's concessions and most of its affiliates at the time as well as some of their employees, although legally structured as a new network in order to not inherit its predecessor's debts. Its initial programming was designed to be an alternative to the other major networks at the time (such as Rede Sigma, EPT, Rede Telecord and Rede Viseirantes) by targeting a younger audience with a large focus on the interactivity of its programs, while still investing on news, sports and acquired programming (both classic and contemporary), hence why the exclamation point as its symbol. However, the high costs of its schedule mixed with low ratings forced the network to gradually shift to the tabloid formula it is infamously known today, aside from selling timeslots to home shopping and religious organizations as a way to save money and keep the network financially stable.