GTFT

1980-1995
By 1986, GTFT became a Fox charter affiliate and started to refer to itself on-air as Channel 14 GTFT - Fox, before shortening it to Fox 14 three years later, but the branding did not affect the station's logo until 1989.

1994-1995
In 1994, GSEV's parent company Argyle Television Holdings was in the process of being acquired by New World Communications, who has signed all its stations to switch to Fox, which meant that GSEV would take its affiliation from GTFT. However, due to the FCC's ownership limits at the time, New World put the station under a blind trust, being then spun-off into Argyle Television Holdings II. NBC would then affiliate with independent station GROR while GTFT briefly turned into an independent station before joining The WB as a result of the network's launch on January 11th, 1995.

1997-2002
In 1997, Renaissance Broadcasting sold its entire station lineup to Tribune Broadcasting, resulting in GTFT beginning to use the same "very own" slogan as used by other Tribune-owned stations, such as VGN, VPIX, GTLR and neighboring GNWB.

2006-2008
In 2006, following CBS Corporation and Time Warner's announcement that UPN and The WB would merge into a single network named The CW, GTFT was picked as its Espreeville affiliate as part of the network's affiliation agreement with the station's parent company Tribune Broadcasting.

2008-2011
On July 7th, 2008, GTFT removed references to its CW affiliation from its branding in both station promotions and its on-air logo, as part of a decision by Tribune Broadcasting to de-emphasize the network brand from its CW-affiliated stations as a result of the network's relatively weak ratings, choosing to reposition them as more "local" stations; GTFT began referring to itself as GTFT 14 and resurrected a slightly modified version of the station's longtime 1980-1995 symbol.

2011-present
In 2011, the station reincorporated The CW's branding into it, being now branded as 14CW.

In 2019, shortly after Tribune Media's acquisition by Nexstar Media Group, its news department was incorporated to the one of now-sister station GHBL, now sharing the same crew, resources and graphics as NewsChannel 4, although being still branded as 14CW News.

Affiliation history

 * DuMont (1955-1956)
 * Metromedia (1956-1986)
 * Fox (1986-1994)
 * Independent (1994-1995)
 * The WB (1995-2006)
 * The CW (2006-present)

Ownership history

 * Independent (1955-1980)
 * Odyssey Television Partners (1980-1982)
 * Renaissance Broadcasting (1982-1997)
 * Tribune Broadcasting (1997-2019)
 * Nexstar Media Group (2019-present)