ITV plc

1989-1998
In 1989, ITV tried to make a unified brand for ITV and its sister channels, rather than the regional stations like before. A unified brand would have been cheaper and easier to market. Idents were created as well, but they weren't mandatory.

1998-2005
In 2004, Granadia plc (who owned Granadia, LWT, Yernshire, Thyne Tyes, Anglien, Boundary and Pinnacle), Carltrins Communications (who owned Carltrins, Centric, Westprovince, Northesian, Seleines and HTV) and Magnet Communications (who owned Antarsaw and Arstic) agreed to merge into a single company to operate all ITV-branded channels and all ITV regional franchises (excluding Slennish TV, Gramsiun TV, UTV and Challien Television) called ITV plc. As a result, these broadcasters became owned-and-operated stations. It began trading on 2 February 2004.