Talk:ITV2/@comment-26884356-20200225073431

Once upon a time, some people went "Argh, we should make an ITV2!" They did, and it was called Channel 4. Funny how that works out.

Then some more people, largely different from the first group, looked at their ratings and went "This is why we should've just made ITV2!" And so, to make them shut up, the IBA finally gave them the somewhat repetitive prize of a Channel Fi- er... ITV2. And then it just sat there. Some say it still sits there to this day.